Consumer
Founder of Chapel Down acts as catalyst for Folc's raise
Client
Folc
Industry
Consumer
Service
Headhunting
Capital
Investment
Industry Veteran
Duration
2 weeks
OverView
In a significant move for its 2023 seed funding round, Folc, a standout in the English rosé wine market, sought the expertise of JW Markets to enhance its board and advisory team. Initially leaning towards a private equity expert in consumer products, the decision shifted after a detailed assessment. Realising the specific needs of the luxury drinks sector, JW Markets suggested a seasoned professional from the UK wine industry, specialising in marketing and branding of premium products. The business: Folc is a multi-award winning English rosé wine business based in Kent. The business employs a negociant model of wine production, with grapes sourced from vineyards around the UK. Located in the beautiful county of Kent, Folc is a multi-award-winning producer in the English wine industry. The company’s innovative negociant model, sourcing premium grapes from various UK vineyards, sets it apart in crafting exceptional rosé wines. This method, along with their acclaimed corporate wine-tasting events, establishes Folc as a unique and prestigious brand in the luxury drinks market.
The Challenge
Being a pre-profit business with minimal revenue but big aspirations can be difficult. Insufficient demonstrable traction, few resources and being lost in the crowd are common challenges. We set out to change that.
The Solution
With a rich background in the luxury drinks segment, including milestones like IPOs and private funding rounds, JW Markets brought invaluable expertise to Folc. Our strong connections in the food & beverage industry, particularly with private equity firms investing in UK ventures, enabled us to identify leaders capable of driving Folc’s growth and innovation.
The Result
This partnership quickly yielded results, as JW Markets introduced Frazer Thompson to Tom Cannon, Folc’s co-founder and CEO, within just two weeks. Frazer’s deep knowledge of the wine industry and strategic insight were immediately evident. The rapid development of a strong relationship between them set the foundation for a successful collaboration. This strategic partnership not only fulfilled but surpassed expectations, solidifying Frazer’s role in Folc’s ambitious journey.
“Been a real pleasure working with you James and great to have you on-board the Folc journey!”
Tom Cannon
Founder and CEO
