Consumer
Founder Ian was in two minds whether to exit or to take the business to the next level with additional investment. JW Markets supported Ian in his decision and sourced investment for Harry Brompton's
Client
Harry Brompton's
Industry
Consumer
Service
Capital Raising
Headhunting
Private Equity
Duration
2 weeks
OverView
Harry Brompton's is a start-up UK iced tea brand. To take the business to the next level, founder Ian required investment and a new Sales Director to oversee sales expansion outside of grocery.
The Challenge
Given the team was very small, the execution risk to the growth / investment plans was the uncertainty of the core team to oversee the expansion.
The Solution
JW Markets was able to bring lead Sales Director candidates in to meet the prospective investor (Private Equity firm Traditum). This delivered sufficent confidence to bring in capital simultaneous with the new hires.
The Result
David Robson was brought onboard simultaneous with investment. David joined Fentimans as Head of sales in 2013, moving to UK Sales Director and then Group Sales Director from 2019 until 2023. Prior to Fentimans David spent 10 years with ABInBev. The appointment is underpinned by the £2 million growth-capital investment recently provided by Yorkshire-based private investment office Traditum, positioning the business for a step-change in scale.
Backed by Traditum’s £2 million investment we can now move even faster to bring Harry Brompton’s, simply made with great tea and real fruit, to new consumers and new markets.
Ian O'Donohue
Founder and Chief Tea Maker
